After reading several review on internet about the Zojirushi Rice cookers, i decided to buy one. I was looking a small model (3 cups) and this is the only available to buy in 220v (the voltage in my country). I'm going to be sincere, i would prefer a Japanese made Zojirushi (this model is made in China), but for now i cannot complain. I expect that the product last at least a few years (i don't think the brand would make some product that woudldn't last).
regarding the cooking of rice, is pretty much what every review over internet says: AMAZING.